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The Student Celebrity Awards banner under stage spotlights at the Season One ceremony

Partners · Season Two

Put your brand in front of the next generation.

The Student Celebrity Awards is where students vote for the artists who define their generation. Partner with Season Two and meet them where culture is decided: on campus, in the vote and on stage.

  • Season One stage UNESCO Palace, Beirut
  • On stage Five countries, three continents
  • In the press Okaz, The Daily Star, MTV and more

Why SCA

Where a generation decides who matters.

SCA is an awards night judged by its own audience. For partners, that means standing beside results students earned, in front of the people who will shape what comes next.

A full house at the UNESCO Palace in Beirut for Season One, with Elissa in the front row
UNESCO Palace, Beirut · Season One

A campus-born audience

LAU Where SCA was founded: the Lebanese American University

Born at a university. Built for a generation.

Every season starts on campus. The voters and the audience are university and college students across nations: the leaders and creators of tomorrow, in the room today.

Culture with credibility

1 vote per student, cast through a verified sign-up

The audience becomes the academy.

Students choose the honourees themselves. Partners stand beside results a generation earned, which is exactly why those results carry weight with the people you want to reach.

An international stage

5 countries represented on the Season One stage

One generation. Many nations.

Season One took the stage at the UNESCO Palace in Beirut, with representatives from Lebanon, the UAE, Spain, South Korea and Sudan: three continents in one room.

Press that travels

4 awards to Elissa in one night, the Season One record

The story left the building.

The first ceremony was covered in print, online and on television. When Elissa took home four awards in one night, the record made headlines across the region.

Season One coverage included

  • Okaz
  • Al Jaras
  • The Daily Star
  • Al-Mawed
  • MTV
  • and others
Okaz newspaper page with the headline Elissa wins 4 awards
Okaz · Season One coverage

Partnership opportunities

Choose your place in the programme.

Every partnership is built around the ceremony and the student vote. Open a row to see what it includes, then we tailor it to you.

  1. The headline partnership. Your brand stands beside the Student Celebrity Awards from the first call to vote on campus to the last name read out on stage.

    What’s included

    • Presenting credit alongside the SCA name across the season
    • Brand presence on stage, on screen and on the red carpet
    • A moment on stage on ceremony night
    • A first look at content from the student vote and the ceremony
    • Hospitality for your guests on the night
    Enquire about this partnership
    Elissa holding two SCA trophies on the Season One stage, beside a presenter with a microphone and a guest
    Season One archive · On stage
  2. Attach your brand to one award, such as Album of the Year or Social Media Star of the Year, and share the moment its winner is read out.

    What’s included

    • Your brand on one award category, from nominations to the winner’s moment
    • A representative of your brand invited to present the award on stage
    • Presence throughout that category’s student vote
    • Recognition in the ceremony programme and across SCA channels
    Enquire about this partnership
    Elissa holding her SCA trophy at the Season One ceremony
    Season One archive · The award
  3. For universities, colleges and student organisations. SCA was born on a campus, and every season starts with students: yours can be at the centre of it.

    What’s included

    • Official campus partner recognition for your institution or organisation
    • Voting activations on your campus during the student vote
    • Roles for student volunteers and ambassadors around the ceremony
    • Invitations for student representatives on the night
    Enquire about this partnership
    A wide view of the Season One audience in the theatre
    Season One archive · The audience
  4. Season One was covered by Okaz, Al Jaras, The Daily Star, Al-Mawed, MTV and others. Season Two is looking for media partners to carry the story from the first nomination to the final award.

    What’s included

    • Official media partner credit
    • Early access to nominations, results and announcements
    • Red carpet and press access on ceremony night
    • Interview opportunities with honourees, where available
    Enquire about this partnership
    Elissa at the podium facing a bank of press microphones, including MTV and Jaras TV
    Season One archive · Press bank
  5. Hotels, venues and hospitality brands can host the people and moments that make the night: the artists, the students, the press and the celebration after.

    What’s included

    • Official hospitality or venue partner credit
    • Your venue or service at the heart of the ceremony
    • Guest experiences for artists, students and press
    • Presence in the printed and digital programme
    Enquire about this partnership
    Three dancers in fringed costumes performing on the Season One stage
    Season One archive · The show

Every package is tailored, and details are confirmed with each partner. Season Two dates and venue are to be announced.

How it works

Three steps to the stage.

No off-the-shelf packages. Every partnership is shaped with you, around the ceremony and the student vote.

  1. 01

    Talk.

    Tell us your goals: who you want to reach, what your brand stands for and what a great season looks like for you.

  2. 02

    Tailor.

    We design a package around the ceremony and the student vote, matched to your audience, your timing and your budget.

  3. 03

    Take the stage.

    Your brand joins the season: on campus, in the vote and on the night itself.

Enquire

Start a conversation.

Tell us about your brand and what you want to achieve. Every partnership begins with a conversation, and this is the first line of it.

  • Packages are tailored, so budgets are discussed one to one.
  • Universities and student organisations are welcome to enquire.
  • Season Two dates and venue are to be announced.

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